US-based in-ear monitoring system specialist announces ASI Audio has appointed 3DWave Audio as its exclusive distributor for the UK.

3DWave Audio is a newly formed professional audio Ddistribution operation established by audiologist Selma Becker-Parker and Mathew Harwood, a veteran music distributor and founder of Unearthed Sounds. The appointment underscores ASI’s ongoing expansion and penetration into new markets.

3DWave Audio will focus its distribution efforts on behalf of ASI on the UK musician and DJ markets, along with ancillary markets where hearing health and protection are critical.

‘We have been looking for a UK partner that has the ability to focus on building our brand and increasing product awareness of the unique feature set of our 3DME In Ear Monitor system,’ says Evan MacKenzie, VP of Marketing and Sales for ASI Audio. ‘With Selma’s decades of trusted relationships in the UK with high-profile artists as the musician’s audiologist, and Mat’s front line experience with cutting-edge music production and distribution, we fully believe in their ability to grow our business in the UK.’

Having provided hearing protection and in-ear monitors (IEMs) to numerous musicians, Becker-Parker was excited to discover the ASI Audio 3DME system. ‘As a personal friend and colleague of Dr Michael Santucci from Sensaphonics, the inventor of 3DME, I recognised a unique opportunity when ASI Audio sought UK distribution,’ Becker-Parker says. ‘Teaming up with Mat, we have embarked on this journey without hesitation.’

‘This revolutionary system not only enhances the performance experience but also addresses the unique needs of musicians, DJs and production enthusiasts,’ Harwood adds. ‘With its immersive monitoring capabilities and impeccable sound quality, it is set to empower artists in ways never before imagined. We’re excited to bring this transformative solution to the UK music industry. We are thrilled to be part of this exciting partnership. Our dedication to providing innovative solutions aligns perfectly with the technology of the 3DME Gen2.’