Calrec has appointed AV Worx, to sell and support its full range of audio products, including mixing consoles, remote production, audio networking solutions, and IP infrastructure technology across South Africa.
‘Expanding our presence in South Africa is the next step in our journey in the region,’ says Calrec International Sales Manager, Graham Murray. ‘Teaming up with AV Worx makes perfect sense – they’re a trusted team, known for their technical knowledge and outstanding customer support.
‘This partnership means that broadcasters in South Africa can now tap into the potential of IP technology, which promises improved efficiency, flexibility, and better audio quality, and that’s pretty exciting for everyone involved.’
The partnership reflects Calrec’s commitment to the South African market and gives broadcasters in the region access to the company’s latest audio technologies. Calrec offers both its proprietary network solution Hydra2 and IP connectivity with ImPulse and ImPulse1. This allows the company to satisfy the needs of broadcasters, whether they have made the decision to move to IP or not, across its complete range of consoles.
‘Calrec products are used by some of the most successful broadcasters in the world,’ says AV Worx Director, Mark Malherbe. ‘This partnership will enable us to offer broadcasters in South Africa the best possible audio solutions, especially as we make inroads with IP here in the region.’
‘Partnering with Calrec means we can provide broadcasters with a modern, sophisticated IP audio set-up, including remote mixing, that offers sophisticated technologies like its Type R and new Argo console,’ adds Broadcast Solutions Engineer, Dwaine Schreuder. ‘It’s impressive the level at which Calrec is operating when it comes to IP.’
