Genelec has strengthened its distribution network in the APAC region with the appointment of Broadcast Professional Pte Ltd as its new distribution partner for Singapore and Malaysia, with responsibility for Genelec’s studio, A/V and home audio products.

Founded in 1983 in Singapore as a subsidiary of Studer AG, Broadcast Professional has since widened its services to include broadcast and streaming services, as well as the creation of Immersive Experiences. With a its combination of people, services and technology, Broadcast Professional is committed to ensuring better outcomes for its customers by speaking the language of the industry.

‘APAC has been a key strategic market for us for many years, and having already established our own subsidiaries in China and Japan, the partnership with Broadcast Professional is a natural step in building our presence and delivering further growth across the region,’ says Genelec International Sales Director, Ole Jensen. ‘With its strong focus on technical excellence and providing an unrivalled customer experience, Broadcast Professional’s values correspond perfectly with our own – and we’re extremely excited about the potential that we can unlock together.’

‘As a company, we’re constantly seeking opportunities to expand the range of products and services that we offer our clients,’ adds Broadcast Professional Director, Joseph Ho ‘Therefore, when discussing a partnership with Genelec in Singapore and Malaysia, the decision was straightforward – and we look forward to collaborating with Genelec to develop this market.’

‘We’re pleased to announce this strategic partnership with Genelec, a company with a long heritage of excellence,’ comments Broadcast Professional Group CEO, Gary Goh. ‘This collaboration unlocks the potential of great synergy between our organisations and aligns with our vision of providing our valued clients with industry leading solutions.’