dBTechnologies has appointed Viva Afrika Sound & Light as the exclusive distributor for all product lines in the territory of sub-Sahara Africa.

‘dBTechnologies fits in perfectly with our company vision – to offer high quality loudspeakers at competitive pricing to the South African market,’ says Director, Bernhard Pienaar. ‘Viva Afrika and its team are looking forward to a long and fruitful relationship with dBTechnologies.’

Pienaar and co-owner Luis Madiera set up the company more than 20 years ago, and it has since grown to distribute amplifiers, mixers, signal processors as well as loudspeakers and loudspeaker systems.

dBTechnologies Export Area Manager Gianluca Dalessandro was instrumental in securing the agreement: ‘Bernard and Luis are two great self-made men who have been able to build-up one of the biggest professional audio distribution companies in South Africa. Their passion, winning attitude and enterprise will certainly help dBTechnologies strengthen its position not only in the huge national market, but all over Southern Africa thanks to their growing international sales network.’

Business development manager at dBTechnologes, Giovanni Barbieri foresees excellent business potential in the region, where the brand will earn further renown at the biennial Mediatech exhibition in Johannesburg: ‘dBTechnologies suits the Viva Afrika portfolio perfectly. Our paths crossed at exactly the right time and we intend to fully utilise all the opportunities that present themselves in this beautiful country. We will shortly be organising a high-profile event and demos to showcase all our product lines.’

More: www.hybrid.co.za
More: www.dbtechnologies.com