Fibre-optic network specialist Optocore has announced a change to its distribution in Italy, appointing Prase Engineering SpA to handle the installation/contractor sector. The agreement was confirmed by Optocore Marketing Director Tine Helmle and Prase Engineering founder, Ennio Prase.
The catalyst for the appointment was Duran Audio, which Prase distributes and with whom Optocore has a partnership arrangement.
‘This opens up an important new channel in Italy for us,’ says Helmle. ‘Ennio and his company fit perfectly with Optocore – they are strong in permanent install and the A/V market, and with our new Madi switches we can hit both these markets.’
‘It’s great that a major player is recognising the opportunities that exist here in large-scale contracting,’ says Prase. ‘We had known Optocore more for live sound applications in the past but we invest heavily in pro audio, and we needed a low-latency signal transport system to boost our infrastructure.’
With a workforce of 30 based in Venice, Prase Engineering marks its 20th anniversary in 2013. Five of the company’s experienced engineers have already undergone full OCT (Optocore Certification Training) with support engineer Maciek Janiszewski and the company will now be introducing the various network solutions via carefully assembled demo racks and a series of open days.
Prase believes there are strong opportunities for Optocore in Italy – principally due to the fact that it’s an open platform: ‘We are quoting on a series of huge projects including massive multi purpose halls where low latency will be a key factor. We are already working with transportation hubs (railway stations) and stadiums. Multi-purpose venues are becoming more and more popular — with the ability to host a variety of functions under one roof — and an Optocore network will help increase that versatility.’
Prase expects to increase market penetration by opening a second office in Milan this spring.
More: www.prase.it
More: www.optocore.com
