Further to its 2011 Global Market Study of broadcasting, the IABM (International Association of Broadcasting Manufacturers) has named 12 industry leaders that will serve as its partners – and is continuing to recruit participants to supply data for the study.
The in-depth survey of the broadcast supply industry is published every two years, and is aimed at suppliers, analysts, and venture capitalists. The 2011 study will provide detailed information on the current state of the broadcast and media technology industry, up-to-date forecast data to 2015, regional analytics, commentary on emerging technologies, and a detailed look at nine distinct market segments. ‘The Global Market Study has built a keen reputation in the industry as a tool for broadcast technology companies to evaluate their competitive position and investigate strategies for future success,’ says IABM Director General, Peter White. ‘The study sizes the different segments, identifies the leading players, and provides a global analysis on a regional basis. It examines the risks and rewards available in our rapidly changing market and is required reading for financiers, supply-side stakeholders, and corporate management.’
Participation is open to broadcasting equipment and services suppliers of any size who can supply data on their shipping and forecast products. Participants submit their data under strict non-disclosure and also agree to a telephone interview with analysts from Screen Digest, the independent market research group that is conducting the study. More than 200 companies provided data for the 2009 edition.
‘Unlike other top-down research projects, this study builds the market sizing and valuation data from the bottom up – that's why it's critical that we receive participation from as many equipment suppliers as possible,’ adds White. ‘The findings reflect actual shipments based on detailed data submissions from participating companies right across the supply community, to achieve a level of detail and accuracy not otherwise available.’
The 12 partners lined up for the 2011 edition are Avid, Axon, EVS, Grass Valley, Harmonic, Harris, Miranda, Nevion, Quantel, Snell, Sony and Vitec Group. Partners play a key role in determining the structure and industry segmentation for the study, and supply full shipping and forecast data through to 2015.
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