Following the appointment of Pro Audio Systems as a main dealer, EM Acoustics has added-based Audio Alliance to its roster of UK dealers – which now numbers ten.

Audio Alliance covers applications ranging from conferences to international launch events, theatre and broadcast. The company already has a rental department and is currently developing a sales side to the business with selected products and clients.

‘We’ve had a long-standing relationship with Ed [Kinsella] and Mike [Wheeler] that goes back over ten years,’ says Audio Alliance MD, Oliver Driver. ‘We already have a rental inventory of EM Acoustics cabinets [EMS122w and EMS51w] that is popular with both clients and engineers. When we decided to develop our sales operation, it made perfect sense to formalise our arrangement with EM and become a main dealer, as they have products we believe in, and we know we can count on great support from the company. We’re looking forward to expanding both our rental and sales opportunities with EM Acoustics.’

Audio Alliance has made a swift start with EM Acoustics, with Halo elements, EMS21, EMS122 and EMS81x cabinets sold to other rental companies, and is in the process of selling a large number of EMS81x, EMS51s and subs into installations, including a new conference venue that is currently under construction.

‘EM Acoustics has been built on great products which are keenly priced and supported with exceptional pre- and post-sales customer service,’ says Sales Director, Dave Kelland. ‘Our dealer network is a vital part of our customer experience and I have absolute confidence that Olli and his team will continue to add value both to our brand and to their own.’