Martin Audio has appointed Auckland-based Jansen Professional Audio & Lighting as its New Zealand distributor, also handling sales to the Pacific Islands, including Fiji.

‘We approached Martin Audio once we knew the brand was available because we recognised that it had huge untapped potential,’ says Jansen Director, Simon Adams In fact, we have had our eye on Martin Audio for some time.’

As the oldest sound company in New Zealand, Jansen has supplied audio and lighting solutions since 1949, and has specified and fitted Martin Audio systems. ‘We had the ability to provide artist-to-audience coverage – with the exception of the final part of the equation, where there was a large hole.’Adams explains. ‘Now we have the loudspeakers.’

Working across all market segments, and with leading brands such as Allen & Heath in its portfolio, the move is logical for both parties. Adams’ aim is to extend the visibility that Martin Audio already has in the bar market into churches, auditoria, outdoor work and school performance spaces, where he believes there is huge potential. ‘The church market in NZ is huge, while many schools are investing heavily in auditoria that can do double duty as public performance spaces,’ he says.

An immediate priority will be to give exposure to the manufacturer’s new CDD range of installation speakers by setting up demo areas at the Jansen facility. ‘We will invite system integrators and installers along to experience it for themselves and we will also take the CDD range on the road,’ Adams says. ‘The response back from our customer data base has been 100 per cent positive, and we look forward to representing Martin Audio to a wider audience than it has been able to reach in the past. I think we will all be surprised at the growth.’

‘In looking for a new distributor for New Zealand, one of the main criteria was the need to provide the existing and prospective local customer base with a proactive, knowledgeable and enthusiastic partner able to meet the market’s needs and expectations in both pre- and post-sales service and suppor,’ says Martin Audio APAC Account Manager, Andy Duffield. ‘Jansen brings a wealth of experience both as a distributor and installer in New Zealand and further afield. The ability to service products locally will also be extremely beneficial to Martin Audio’s many users in New Zealand and we are excited by the possibilities this new relationship opens up.’

More: www.jansen.co.nz
More: www.martin-audio.com