SBS streamlines on-line broadcast in Australia

Serving the diverse communities and cultures across Australia, Australia’s Special Broadcasting Service (SBS) is using Netia’s Radio-Assist automation system to publish content to its website.

The public radio and television broadcaster gathers programming from content creators worldwide and uses Radio-Assist to deliver this content online in 50 different languages, with the Radio-Assist publishing module providing media asset management capabilities for both media and metadata.

The multiple-language programmes available through SBS TV, radio and on-line services ensure that Australians – including the estimated 3m who speak languages other than English in their homes – are able to use the broadcaster’s world news, current affairs, sports, film and food content.

SBS has extended features of its current Radio-Assist automation system to interface simply and efficiently with its online service. It has expanded the metadata model of its production database to support all the data needed for online publishing of its radio content in multiple languages and unicode scripts. For any programme audio clip, staff can associate images and rich metadata content in any language. Online publishing is then completely automated.

‘SBS is a clear leader in creating, aggregating, and broadcasting programming that reflects the diverse cultures, experiences, and viewpoints in today’s Australian society, and the use of Radio-Assist demonstrates that even the most complex operations, spanning language and content aggregation barriers, can realise a streamlined workflow for the multiplatform delivery of content,’ says Peter Stavrianos, Manager of Broadcast Engineering at SBS.

With the Radio-Assist platform acting as a media asset management system, encoding, packaging, and moving the content with its associated metadata to the web as a multimedia package is as simple as marking the item with a single mouse click. Repurposing program content for on-demand access in multiple languages has never been so easy and no longer requires a complex system between Radio-Assist and the website.

‘Large broadcast operations working in multiple languages can face a difficult challenge in repurposing content for a variety of distribution platforms, but with metadata content managed inside the production system itself, multimedia packages can now be sent directly to the web without having to manage the complexity of an intermediate content management system,’ sas Benjamin Schvent, APAC operations manager at Netia.

More: www.netia.com

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