Under the new arrangement, three business divisions will focus on the Consumer Electronics, Professional Systems and Installed Sound target markets. ‘With this structure, we are implementing clear customer orientation as part of our corporate strategy and will be able to act in a more decisive and target-oriented manner in the future,’ says Prof Dr Jörg Sennheiser, Chairman of the Supervisory Board.
The new structure of the company consists of the following seven units:
The managers of these units will form the Executive Management Board (EMB) of the Sennheiser Group, with Volker Bartels as its spokesperson.
The three business divisions will operate within their respective business sectors tasked with specific strategies and resources but will work alongside the value-added chain. The Consumer Electronics division will concentrate on the headphone trade sector as well as audiology and telecommunications products. The Professional Systems division will manage professional audio, live sound, studio and professional headsets, while the Installed Sound division will cover fixed sound-programme transmission systems.
‘These streamlined, independent business units can focus more closely on their customers and the demands of the respective markets, thereby helping create the foundation for continued, sustainable growth of the company,’ says Volker Bartels, spokesperson for the Executive Management Board and President for Production and Logistics. ‘They will be supported by three corporate divisions which will be focussing on their strategy more than ever before to enable greater efficiency and a longer-term market activity and presence.’
More: www.sennheiser.com
