AVT has added a Social Media interface to its Magic THipPro radio talkshow system – new software enables the IP telephone hybrid device to send, receive and display social media messages to and from a show.

The upgrade enables presenters and producers to view, send and receive messages via social media websites, and is presently fully functional with Twitter and Facebook with other most social media outlets to follow. The interface requires an account for the appropriate social media site, a PC with the AVT Screener licence connected to the internet and a THipPro unit.

As standard, an AVT Magic THipPro provides a LAN interface and two analogue audio lines on XLR as well as eight digital audio lines (four AES/EBU), a conference function with Mix Minus capabilities. Two handsets or headsets can be connected to the unit for its pre-talk functionality whilst call forwarding, a digital echo canceller plus AGC and expander for each of the caller lines also feature. Another very useful function the device provides is the ability to disguise caller voices at the touch of a button to protect their anonymity.

The 1U-high controller also enables up to 20 Magic THipPro LAN and Magic THipPro Screener workplaces making it one of the most flexible talk show control devices currently available in such a small package. Its flexibility is significantly increased by the addition of the social media interface.

The system is available in the UK though distributor, Preco.