Focusrite has created a new Pro division to serve the specific needs of audio professionals – ‘removing creative and technical barriers by improving the workflows of audio professionals with scalable audio solutions that meet both their current and future requirements’.
The Focusrite Pro division currently oversees three product ranges – the Red multi-format audio interfaces, RedNet modular Audio-over-IP solutions and ISA microphone preamplifiers and analogue signal processors.
The Focusrite Pro division is led by VP of Global Sales, Richard Nevens: ‘Focusrite Pro seeks to engage with professional audio clients, both pre- and post-sale, as they transition their workflows and facilities to an audio-over-IP infrastructure,’ he says. ‘Dante technology provides capabilities and a level of flexibility not previously available, and Focusrite is the leading provider of this technology throughout this significant industry transition.
‘Focusrite Pro is the client-facing team, supporting them as a trusted advisor, providing both technical guidance and recommended sales solutions that are tailored to their workflows. This includes arranging demos, providing system integration recommendations, offering comparative proof points through the sales engagement process, and further assistance to ensure the client's needs are met.’
‘The sole focus of Focusrite Pro is to enable audio professionals with best-in-class audio solutions for modern-day workflows,’ adds Focusrite Audio Engineering CEO, Tim Carroll. ‘Audio professionals now have a dedicated team of professional audio product designers and sales and support staff. This new team will help them build and deploy solutions that address the needs of modern-day audio production in broadcast, postproduction, music production, live and installed sound.’
More: www.focusrite.com
