Powersoft is expanding its presence in the GCC territories by welcoming Thomsun Trading Establishment (TTE) distributor network. Covering the GCC market – excluding Saudi Arabia – the appointment is anticipated to solidify Powersoft’s footprint in the region, bringing its efficient audio solutions to a wider audience across the GCC.
Established in 1990, TTE has become a leading name in the musical and professional A/V industry in the UAE. The company offers a diverse range of products and services tailored to meet the needs of musicians, bands, hospitality industry, as well as commercial projects. Powersoft addition joins includes Yamaha, Nexo, Unilumen and Univox in the company’s portfolio.
‘We came across Powersoft while researching innovative amplification solutions to enhance our product offerings,’ says Thomsun Trading Sales Manager, Bijo Kuruvila. ‘Powersoft has earned a global reputation for high-performance and reliable amplification technology. The company’s pioneering approach to power efficiency, DSP integration and networking capabilities align perfectly with the increasing demand for advanced audio solutions in the GCC market.
As the official Powersoft distributor in the GCC region, Thomsun Trading will focus on strengthening the manufacturer’s presence across key verticals. The new distributor aims to partner with leading A/V integrators on large-scale projects, as well as conduct technical workshops to grow Powersoft’s brand awareness and adoption of its technologies.
‘Powersoft is well-positioned to capitalise on this growth due to its amplifier solutions that meet the region’s demand for high-quality audio systems,’ Kuruvila says. ‘With a strong commitment to innovation and customer satisfaction, we aim to position Powersoft as the preferred amplifier brand in the GCC region.’
‘We are excited to have Thomsun Trading as our new distributor, a company that shares our commitment to providing high-quality audio solutions to the industry,’ adds Powersoft EMEIA Sales Manager, Varun Jagger. ‘The company’s market knowledge and extensive network will play a key role in unlocking new opportunities for Powersoft in the GCC region.’
