Amber Technology has secured distribution of the Ampeg and Mackie brands in Australia, and will handle sales, distribution and support from 1 March 12018.

Headquartered in Warriewood, New South Wales, Amber serves the professional live sound, MI, broadcast, film, recording, custom installation and consumer electronics/home entertainment markets. Ampeg and Mackie will be supported through Amber’s MI distribution channel.

‘The addition of these well-known audio brands to our portfolio is part of the ongoing development of our MI distribution channel, working with our well-established national network of music instrument dealers,’ says Amber Technology MD, Peter Amos. ‘Mackie and Ampeg will complement the other brands we distribute, and we look forward to developing a strong working relationship with the team at Loud Audio, LLC.’

‘Amber Technology has developed extensive ties and impressive reach into several different vertical markets in Australia,’ adds Matt Frazier, Ampeg and Mackie Director of APAC Sales. ‘We’re confident that Amber will provide the infrastructure, strategy, execution, and support to represent Ampeg and Mackie with increasingly successful results in the years ahead.’

‘For more than 30 years, Amber Technology has delivered the best and most innovative brands to their customers with strong dealer relationships, and superior service and support,’ says VP of Worldwide Sales for Ampeg and Mackie, Henri Cohen. ‘We share a common philosophy of supporting and serving our dealers to ensure continued market growth, and we look forward to a terrific partnership.’