Bringing the UAE and wider Middle East markets into its reach, Clair Brothers has appointed Provision AVL as its latest distributor.

The Dubai-based company was founded in 2014, as a sales, distribution and design company providing high-end solutions for a wide range of engineering projects and applications in lighting, audio, and stage design in the Middle East. ‘The idea to approach them about distribution was there since we met the Clair Brothers guys a while back,’ says Provision AVL General Manager, Kevin Boujikian.

‘It was at this year’s ISE Show where we decided to take the leap – the decision was very easy, not only because of the company’s strong reputation and superior sounding audio systems, but because our interactions with their people are so perfectly comfortable. They’re great and so is the support they give.’

Clair Brothers represents the first pro audio brand Provision AVL has represented exclusively, even though the company has been installing audio systems for many years. This move is strategic and designed to position Provision AVL distribution to compete directly with other pro sound industry giants.

‘Clair Brothers line arrays are found on most major tech riders in the US, and have thrived in line array shootouts against others some consider the best,’ Boujikian notes. ‘In fact, many well-known artists require Clair Brothers line arrays on all their American tours. Why that is, is quite clear: the sound quality is second to none. The work has now begun to push the Clair Brothers brand to the top of the list in the Middle East market – where it belongs.’

Provision AVL will sell and distribute the C-Series C8 and C12 loudspeakers with customizable TrueFit Technology, as well as all Clair Brothers products, which includes the 1AM+ Series and the stackable S2 PA System. Provision AVL will introduce its new distribution partner to its customer base with a training workshop in April, presented by Clair Brothers chief design engineer, Josh Sadd.