Audio-Technica has named Luthman SMTTS AB as its new distributor for Sweden.

Founded in 1990, Luthman is the largest distributor of MI/consumer and professional audio products in the Nordic region, with more than 60 international brands in its extensive portfolio, including Gibson, Apogee, Avid, RCF, H&K Audio, Focusrite and TC Electronic.

‘We are extremely proud to add Audio-Technica to our industry-leading portfolio,’ says Luthman SMTTS AB General Manager and COO, Pär Olsso. ‘We have followed the company’s development for well over 20 years and have always been impressed with the quality and performance of its products, as well as the wide range of solutions for all types of audio applications that Audio-Technica delivers. The brand will be a cornerstone in our operations from now on and we look forward to a long-lasting relationship.’

‘We’re delighted to welcome Luthman to our network of distribution partners,’ says Audio-Technica Export Sales Manager, Dre Klaassen. ‘The company’s wide experience and reputation is second-to-none and I look forward to working on some exciting projects together in the future.’