Shure Incorporated has opened a new Sales & Marketing office in Bengaluru, India, building on its presence in South Asia which includes offices in India, Bangladesh, the Maldives, Nepal, and Pakistan.
The location enables Shure to be closer to its customers and increases its accessibility and response time to market challenges and opportunities, although customers will still be directed to purchase products through established distributors and partners.
‘India has experienced exponential business growth during the past few years and has become a hub for Fortune 500 companies and A/V manufacturers alike,’ says Shure VOP of Global Sales, Mark Humrichouser. ‘The new office presents an opportunity to reinforce our commitment to this lucrative market and better understand the customer, which is imperative for long-term success.’
Country Director Chicco Hiranandani will lead the Bengaluru office with Market Development Manager Devraj Panicker overseeing corporate end-customer engagements with a focus on Integrated Systems solutions. Looking ahead, Hiranandani will be working closely with channel partners to instate a long-term, dedicated growth plan for South Asia to support the Company’s vertical market goals.
‘By opening the office in Bengaluru we now have a closer presence to our customers and partners,’ Hiranandani says. ‘We look forward to building new relationships and nurturing established ones within this important region.’
More: www.shure.com
