Martin Audio has appointed Audio-Technica Germany as a new distributor. Already distributor of Allen & Heath and Clear-Com, as well as A-T products, Audio-Technica Germany will drive sales in both the installation and rental staging channels.

‘It’s a case of two great brands joining forces to create an outstanding offering in both these sectors,’ says Audio-Technica Germany General Manager, Matthias ‘Mex’ Exner. ‘Martin Audio comfortably bridges the gap between our great mics and wireless systems, through the A&H consoles to the audience’s ears.’

‘Martin Audio is traditionally an innovative and great brand,’ adds Tom Mikus, Audio-Technica’s Sales & Marketing Director Professional Audio. ‘It needs extensive support and a vertical distribution structure to succeed here. Improving both will therefore be our primary goal.’

With a team of 25 personnel in Germany looking after the professional market, delivering events and projects to a wide audience, customer support and service will take top priority. Audio-Technica Germany has immediately underpinned its commitment by hiring a dedicated Brand Manager in Tobi Franzgrothe, who has long experience with Martin Audio after working with the manufacturer’s previous distributor.

With a track record in both the installation and rental markets – and with strong, historic personal links with the brand – Exner says his company is eager to get started, particularly now that Martin Audio is again under independent ownership: ‘We had an impressive demo at InfoComm18 and the Open Days, followed by a swift relaunch of Martin Audio in Germany, commencing 1 October,’ he says.

‘The addition of Martin Audio to our distribution portfolio is an exciting development as this turns it into a one-stop-solution: From the microphone to the loudspeaker and matching peripherals like Intercom, we now have a well-rounded portfolio for the various vertical markets. Here at Audio-Technica there is always the right product for every project,’ adds Mikus.

‘The Audio-Technica Germany has a proven track record in both rental and install, and the company is perfectly placed to take advantage of the many opportunities offered by a premium speaker brand such as ours,’ says Martin Audio EMEA Sales Manager, Bradley Watson.