L-Acoustics has appointed a new CPD (Certified Provider Distributor) for the Netherlands – Audio Solvation is a recently formed company specialising in premium brand pro audio sales and support.
Audio Solvation founders, Bram van Cleef and Leo Vranken, have an established relationship with L-Acoustics having started Soundsale (specialised in buying and selling second-hand audio equipment) in 2009.
‘Soundsale quickly became known for expertise in L-Acoustics technologies,’ explains Audio Solvation Marketing and Sales Specialist, Tom Dohmen. ‘Bram and Leo saw massive potential there as the brand was embraced by musicians and engineers alike. It produces the most rider-friendly systems out there at a consistently high quality – systems that also maintain a high proportion of their value over extended periods of time. Soundsale was being asked more and more to supply new L-Acoustics equipment. That was the catalyst for starting Audio Solvation.’
Audio Solvation is focused on sales of new equipment from selected premium brands including Yamaha Commercial Audio, Sennheiser and Neutrik. With the benefit of an already-established second hand network, and wide experience in the market, Dohmen believes the Audio Solvation proposition has some unique aspects: ‘We can offer the possibility of trading in current audio equipment as part of the purchase of new equipment, and we can offer attractive finance packages when needed.’
‘We hear from a lot of companies that want to make the switch to using our solutions as their preferred technology,’ L-Acoustics Sales Manager Han Dohmen explains. ‘That often happens after an initial purchase for a special event or tour. The most common obstacle is turning older equipment into cash to fund the new tools and take a substantial liability off the books. Audio Solvation can help facilitate that.’
As a new L-Acoustics Certified Provider Distributor, Audio Solvation will be able to bring the collective experience and expertise of its knowledgeable staff to bear on a new deal for customers. ‘We focus purely on audio,’ says Dohmen. ‘It might be a new company on paper, but we are actually a specialist with many years of experience.
‘This reaffirmed and enhanced relationship with L-Acoustics means a lot to us. First, it’s a reward for our investment in cooperation with L-Acoustics over the years. Second, it means that we can consolidate and strengthen that relationship. Third, it gives us recognition and elevated status in the market. When we’ve told people that we have become an official L-Acoustics CPD, their reaction is: You have to do something really special to reach that position’. We are, of course, very proud of that.’
