Powersoft has struck a strategic alliance with Chinese audio manufacturer and rental house, Reyn Audio – the professional audio arm of Foshan YiFeng Electric Industrial Co, responsible for supplying many of the most important local and visiting artists with full production for shows.
As its business has grown, Reyn Audio has started to get requests for systems that are comparable with the big players in the market, and with a similar level of usability,’ says Powersoft’s APAC Account Manager for OEM solutions, Massimo Minardi. ‘Considering the high profile and the size of the events that they are catering for, our ArmoníaPlus software and the X4 amplifier models have been the best choice for them. As they are a manufacturer with specific needs, the best solution was to create a business alliance with the opportunity of direct support from our headquarters in Italy.
‘Our common goal is to make Reyn Audio as independent as possible in order to offer the best and most efficient support to their customers. This will also help to avoid any headaches when it comes to language barriers or issues with time zones.’
‘Co-operation with Powersoft is a well thought-out choice for us,’ says Reyn Audio consultant, Tommy Su. ‘Although other manufacturers in the industry are using similar platforms, we were concerned about the integration between the speaker system and the DSP amplifier. The intuitive system design of ArmoníaPlus is very efficient and perfect for our needs.
‘We hope that, through our co-operation with Powersoft, Reyn Audio users will be able to enjoy a more powerful and convenient operating environment. At the same time, we hope to take advantage of their professional division it order to optimise the speaker system and amplifier integration environment.’
Powersoft Application Engineer Luca Stefani has conducted two technical training sessions at the Reyn Audio headquarters in Foshan, with a third session to be held in the second half of 2019. Powersoft International Customer Service Manager Marco Mannucci visited in May to instruct Reyn Audio employees on service training.
‘Although Powersoft is already well-known in the Chinese market, but we also believe that the market potential will increase thanks to the suitability of ArmoníaPlus,’ Tommy Su adds. ‘We hope to work together moving forward to promote the products and educate the market further still.’
More: www.powersoft.com
