Nugen Audio has been awarded an official trademark in China following a several months of approvals process. The trademark was authorised by the China Trademark Office on 7 October 2019.
Nugen registered for the trademark on recommendation from its Chinese distributor, Music Marketing, as a means of protecting the brand name and company IP within the Chinese market. This trademark gives the company total control over its brand for ten years. The process to apply for a Chinese trademark typically spans the matter of 12 to 18 months, and requires a series of steps and submissions, with which Music Marketing assisted.
‘We are very honored to have been awarded a Chinese Trademark for our brand and IP,’ says Nugen Audio CEO, Dr Paul Tapper. ‘We know that China is a vital market for audio producers, and we hope to leverage this trademark to increase our relationships in the region. In support of these efforts, our plan is to translate manuals and key web pages into Chinese to make our products more accessible to Chinese-speaking customers.’
‘Congratulations to Nugen Audio on its new Chinese Trademark recognition,’ says Novia Wang of Music Marketing. ‘Our customers have expressed significant interest in Nugen’s solutions and we are excited to build off the company’s already great reputation to increase sales in the region.’
More: www.nugenaudio.com
