With much of 2020’s global tradeshow calendar all but wiped out, there are very few chances in the near future for the international pro audio industry to get together. Martin Audio is embracing the new digital first world during these challenging times by following up on its own virtual trade show with its participation in the InfoComm Connected 2020 Virtual Experience taking place in June.
Following the companuy’s own virtual trade show, which took place on in May and attracted more than 500 registrants, Martin Audio will take part in InfoComm’s own event (16-18 June) as a replacement for the original physical show.
‘We were impressed with the digital platform that InfoComm is using to help network and provide virtual meeting spaces to talk to new and existing clients,’ says Marketing Director, James King. ‘It’s an easy to use and powerful platform, and really opens the doors to conversations with people that we would not normally be able to. We feel it’s worth experimenting in this brave new world and so we jumped on board.’
As part of InfoComm Connected, virtual meetings can be requested and scheduled with representatives from across the Martin Audio US sales team as well as representatives from other regions. These meeting take place via video call within the platform provided by InfoComm.
‘Nothing ventured, nothing gained is our mind-set right now, and we are really approaching the hurdles we all face with a proactive attitude,’ says King. ‘We’ve been fortunate that we have been able to continue to ship goods to parts of the world in the last two months. Now we are seeing more countries slowly rebuilding their economy, leading to pro audio projects starting to be discussed again and so InfoComm Connected will help in that process.’
