Responding to the effects of Covid-19 on his business, SXS Events MD Johnny Palmer rebranded his Bristol based company to Pytch, and constructed The Virtual Venue (which includes a 12m x 15m main stage and Green Room) in one of the empty warehouses on the industrial estate in Brislington that he owns.
Occupying a proud position in this immersive broadcast soundstage and studio space are Martin Audio’s DD12, DD6 and WS218X subs.
‘We rationalised that the world was in chaos, and in any case our old name was a mouthful,’ he explains. ‘Our industry is full of three-letter acronymed companies, so we came up with Pytch instead. We are here to share messages and create memorable experiences. We decided the broadcast model was better, so I built TV studios.’
Aside from attracting new business Pytch also has clients on retainer in the corporate, conference and exhibition sectors. ‘We knew we had to deliver something serious and provide extra value to them,’ Palmer says.
Born in Australia, Palmer’s history with Martin Audio is extensive: ‘When I was a 14-year-old farm boy in Tasmania and first saw a picture of the old Martin Audio W8C in a magazine, I knew I had to have it,’ he recalls.
A year later he heard the system for the first time, and so began his love affair with the brand. ‘The first time I experienced the sound I noticed the pure headroom was amazing – it was a magical thing.’
The Virtual Venue itself majors on Martin Audio’s DD12 differential dispersion speakers for the main sound stage, with DD6 for in fill and WS218X in the four corners. Meanwhile Pytch retain Martin Audio W8LM Mini Line Array and further WS218X subwoofers in its events inventory.
And – although the events industry, and summer season generally, has been decimated by pandemic restrictions – when the sector resumes Palmer hopes Pytch will be in prime position to take full advantage.
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