A fall in international demand caused by the coronavirus pandemic has prompted Messe Frankfurt (HK) Ltd to discontinue the ProLight & Sound Shanghai trade fair.
The organiser claims a ‘well-established reputation of providing domestic exhibitors with access to the export market’ for the event, with 2019’s fair attracting trade visitors from 71 countries and regions.
‘Foreign buyers have been a big part of ProLight & Sound Shanghai’s success since its launch in 2003, and have always been an indispensable attraction for the fair’s exhibitors. With international A/V buyers struggling due to the pandemic, it is currently impossible to give our exhibitors a good enough return on their investment at the Shanghai show,’ explains Messe Frankfurt (HK) Ltd Deputy General Manager, Judy Cheung.
‘Therefore, in consultation with the fair’s key stakeholders, we have arrived at this decision to remove PLSS from the calendar. Although difficult, the decision will allow Messe Frankfurt to channel its resources more effectively towards its other industry related events in China. PLSS has exerted a hugely positive influence on the industry, and I would like to thank all of the fair’s stakeholders – both amateur and professional – for their support of the fair over the years.’
More: www.messefrankfurt.com
