Moscow-based pro audio, video and lighting systems distributor ShowCraft has struck a partnership agreement with Lawo, the German manufacturer of IP network, audio, video, control and monitoring solutions.
Complementing Lawo’s existing distribution partnerships for broadcast customers, this appointment grants ShowCraft exclusive distribution rights live performance, theatre and opera house spaces in Russia, Belarus, Kazakhstan and Kirgizia.
‘ShowCraft is thrilled to leverage the combined experience of all our employees to serve the live performance, theatre and opera house landscape with cutting-edge, highly innovative and future-proof solutions for 21st century operations,’ says ShowCraft Commercial Director, Anton Luksha. ‘With our know-how and Lawo’s enviable track record on a global scale, we are confident that Lawo will be a significant player in the live stage scene of Russia, Belarus, Kazakhstan and Kirgizia in the very near future.’
With IP-based and cloud-ready solutions gaining ground in the live sector due to the pandemic, this partnership promises to bring customers flexible and agile workflows based on next-generation technology.
‘With ShowCraft, Lawo has found a valuable partner to focus attention on our progressive audio production solutions with Russian live application customers,’ says Lawo Sales Director, Philipp Hey. ‘ShowCraft’s expertise, combined with our technically advanced IP-based platform and flexible workflow, will prove to performance venues in Russia that our flexible concepts fit the requirements of theatres and opera houses like a glove.
‘I’m looking forward to this partnership, which is bound to create more opportunities for the entire Lawo family of products – and will also provide a giant leap in workflow efficiency for customers, and in audio quality for audiences.’
More: www.lawo.com
