A Discovery Event Pitch Challenge planned for August will establish a team of ‘start-up minded’ individuals that will be enlisted to further innovation at Genelecthat has helped inspire the company’s technical breakthroughs over the past four decades. The move will deliver the first branch of the Finnish loudspeaker pioneer’s new G Innovation Lab in Kuopio, with the aim of nurturing creativity and entrepreneurship in the Savilahti region of the country, and attracting professionals to the area.
Genelec understands that the huge changes in the way audio content is produced and distributed, plus developments in machine learning, AI and service-based business models mean that new and creative ways of thinking will be essential in the future.
‘The ongoing transformation in our society, technology, industries, and audio community is profound and extremely exciting,’ says Genelec MD, Siamäk Naghian ‘Our own success as a company has always been fuelled by individuals determined to push the boundaries of their imagination, and we see the G Innovation Lab as an essential vehicle for unleashing the hidden creative potential existing in our local community, and attracting new talent to the region.’
Opening in August in Kuopio’s KPY Novapolis Microkatu, the G Innovation Lab will be the home to ‘talented individuals with complementary skills, but with a deep shared interest in the audio industry’. The Lab’s location is also designed to facilitate clos co-operation with regional universities and educational institutions, something Genelec has long valued and nurtured.
To kickstart the recruitment process for the G Innovation Lab, the Discovery Event Pitch Challenge takes place on the 23-24th August, and is a hybrid live/online event organised in conjunction with Finnish ‘talent pond’ experts Pondi. At the event, career seekers and entrepreneurs will be given a chance to present their ideas to a panel of senior figures at Genelec.
Entries for the Discovery Event Pitch Challenge open on 5 July.
