The Audio Engineering Society (AES) has ‘been busy improving the member experience and accessibility of its online portal’. Earlier, phase one debuted a more user-friendly membership and event management interface, simplifying the processes of joining the Society, renewing memberships and event registration.
While AES.org is already the destination repository of the entirety of audio knowledge, the site was deemed overdue for a content management system update that would also allow for a functionality update. The relaunch ‘retains familiarity while expanding exponentially’ the previous site’s capabilities and usability.
‘The redesigned website focuses on AES member and industry support,’ says AES Executive Director, Colleen Harper. ‘There’s so much to find at AES.org, and those resources are only growing. A modern, flexible platform with a streamlined and intuitive user interface was needed to enhance navigation and deep dives into the site’s rich content. That’s what this redesign is giving us. The initial advances lay the foundation for improvement of site user’s experience site-wide. We’re so excited to share it with our membership and community.’
The updates will continue over coming months as the full site is morphed to the updated platform. AES.org is home to 27,000-plus individual web pages, 20,000-plus pdf articles and papers in the AES E-Library, archives of 70-plus years of the Journal of the Audio Engineering Society, 90-plus Standards documents and 400-plus tutorial videos in a searchable archive.
The site’s look and feel, implemented by creative content agency Copper Leaf Media in collaboration with the AES marketing team and Clyne Media, is logically organised around the needs of the professional audio community. Copper Leaf Directors Roland Hemming and Kiera Leeming are audio industry veterans (Hemming a 15-year AES member) informing the design process.
A component of the redesign is a refresh of the AES logo – for the first time since it was introduced in 1948 when the Society was founded. The iconic ‘A’ in the familiar shield shape remains as the foundation, with a new look intended to better serve branding applications across print, web and AES swag. Those interested can learn more about the logo’s history and the evolution of the design by clicking the Brand Assets link on the AES.org About page, where there is also downloadable artwork and a logo usage guide.
More: www.aes.org
