With its investment in a Quantum338 from distributor 7Hertz, Creative Technology (CTME) has become the first company in the Middle East to stock DiGiCo’s new mixing console.
‘From minor conferences to the most complex of shows, DiGiCo has been the industry’s premium choice for many years now,’ says Head of Audio, Wissam Shaheen. ‘As a long-time user myself, knowing what the British manufacturer represents in modern pro audio, deciding to go with DiGiCo was easy. The Quantum338 now sits at the forefront of our new audio mixers inventory; this desk defines the future of sound mixing with features only a Quantum can deliver.
‘SD12 consoles, the most versatile mixing console on the market today, have already joined our control fleet, along with S21 compact mixers, the ever-so practical console that delivers every time,’ he continues.
‘An extensive line-up of I/O options accompanies all our mixers from SD-Racks to SD-Nano Racks and everything in between. We have ensured that every available slot is filled with the mighty Stadius 32-bit Pre-Amp/DAC cards, with every connectivity option available.’
‘We always meet at the common goal of better serving our end client by always offering the latest in the new technology at the highest standards,’ says Chadi El Masri, founder and CEO of 7Hertz. ‘With live events now back in full swing, CTME is well-positioned to continue serving the industry with what is at the front of modern audio technical requirements. The best in sound, interoperability, reliability and performance is what DiGiCo stands for, and that falls in line with what we continuously offer our clients.’
‘Our audio team has the technical know-how and expertise to enhance every event and give the best experience using the latest technology in the market,’ says CTME MD, Andy Reardon. ‘We are dedicated to offering our clients the best solutions across the region and are proud to be stocking the latest DiGiCo equipment to ensure we can meet the needs of our clients in the GCC.’
‘After meeting CT together with our distributor 7Hertz last September, we discussed their requirements in order to achieve their goal to expand to a full-service provider for the region,’ says Ian Staddon, Vice President of Sales at DiGiCo UK. ‘It was very important to work together to ensure the right products were provided. It is great to work with such a professional company as Creative Technology, and both DiGiCo and 7Hertz are looking forward to working together for many years to come.’
