UK manufacturer Optimal Audio has named Septon Group as its exclusive distributor in Sweden and Denmark.

Part of the Focusrite Group, Optimal Audio manufactures a one-stop solution of control, amplification and loudspeakers for small- to medium-sized commercial installations, with a focus on supporting multi-zoned venues. Its streamlined product offers simple-to-install, high-quality sound systems that can easily be operated by anyone, not just engineers.

Septon Group is Scandinavia’s leading distributor of professional audio and video equipment. With 37 employees across four locations, the company handles all verticals in the market, including hospitality and commercial audio solutions. The Septon Group team comprises experts in every area of A/V and regularly conducts training for all of its brands.

‘Optimal Audio’s refreshing approach to product design, with its focus on ease-of-use, makes for a great addition to our portfolio,’ says Septon Group Chief Sales Officer, Christer Lidberg. ‘We are confident that this partnership will be a great success in the Danish and Swedish markets.”

‘We are extremely proud to announce our partnership with Septon Group in Sweden and Denmark,’ adds Optimal Audio EMEA Head of Sales & Channel Marketing, Raf Willems. ‘They have a cast-iron reputation and we are convinced they are a perfect fit to take  Optimal Audio towards exciting new opportunities.’