A leading distributor of professional audiovisual equipment in the sub-Saharan African region, ApexPro has has announced a partnership with UK-based HH Electronics.

‘The entertainment, tourism, and live events sectors in Southern Africa are poised for a much-needed comeback following the restrictions on business imposed by the Covid-19 pandemic,’ says ApexPro Director, Justin Acres. ‘As new venues open, and those that survived the lockdowns look to attract new patrons, the demand for high-quality, low-cost, expandable professional audio systems is on the rise. We can’t think of a better manufacturer to fill this gap than UK-based HH Electronics.’

‘The iconic 1984 Concert in the Park was powered by HH Electronic power amps, a gig I remember well,’ says ApexPro Technical Director, Mark Malherbe. ‘HH Electronics has a much-deserved reputation, established over more than half a century, for innovation, excellence, and affordability across its product range. The systems designed and engineered by the HH Electronics team are ideal for our market, and I am confident that our clients will agree.’

HH Electronics was established in 1968, by Mike Harrison, an electronics engineer who identified a gap in the market for solid-state amplifiers for the then rapidly expanding TV broadcast network market. Under Harrison’s leadership, HH Electronics sold its iconic TPA amplifier to nearly every TV studio across the UK as well as to many recording studios in the late 1960s and early 1970s. In 1970, the BBC published stringent requirements for a new amplifier, and HH responded with the AM 812 amplifier, which became a global standard for broadcast corporations for decades to come.

At the same time, the live music industry was exploding across the world, providing greater opportunities for innovation in live sound for concerts. HH Electronics broadened its scope by creating solid-state guitar and bass amplifiers, and PA systems. The company was soon accepted by artists including Pink Floyd, for creating lightweight, low-cost, expandable systems that were as good as a tailor-made rig but a fraction of the cost.

In 1989, HH Electronics became a part of the Headstock Group, a manufacturer and distributor of musical equipment and professional audio products in the UK and Ireland. HH Electronics is currently focused on two key areas, according to James Laney, CEO of the Headstock group. ‘Our emphasis today and into the future is line array and portable PA for live sound, and professional audio solutions of the installation market.’

‘We look forward to working with ApexPro as the company develops the HH brand in the African market,’ says Headstock Group International Sales Director, Ian Wright. ‘ApexPro has a long history in the African Pro Audio industry with an understanding of all vertical markets. The company provides great service, support and training, and its knowledgeable staff are equipped to handle the most challenging of projects thrown at them.

‘We are proud to be working with them and alongside the other quality brands they represent, and we are excited about the future and all that we can achieve together. A long-term solid relationship has begun and we wish them all the very best.’

‘HH Electronics, under the Headstock Group, offers high-quality, low-cost professional audio solutions that are ideally suited for installations in the sub-Saharan region. We have every confidence that bringing HH Electronics’ products to venues across the region will provide just the right balance of quality, durability, and affordability that our customer base deserves,’ Acres adds.

More: www.apexpro.co.za