Specialists in professional and commercial audio, Wharfedale Pro and Spanish distributor Kinson sa have inaugurated a new Experience Centre in Barcelona, allowing the manufacturer to address an increasingly complex market, within which the primary currency is hands-on experience.
The space will provide an opportunity for Wharfedale Pro distributors and their customers to get a feel for the latest products and systems from the classic British brand. Specifically, it will focus on providing training to the professionals that will be distributing and integrating the equipment.
‘Wharfedale Pro has garnered a strong reputation for small PA and compact install solutions over many years,’ explains Wharfedale Pro Sales Director, Simon Godfrey.
‘However, as our portfolio continues to expand into ever more demanding market sectors, we recognise the need to offer a real hands-on experience with our latest and more advanced systems to our distributors and end-users to showcase their value.
‘The Experience Centre gives us an impressive space to demonstrate and train staff on our newer and larger line array solutions.’
The centre showcases the technology incorporated in Wharfedale Pro’s latest line array systems and also enables training on these products. Currently, it is set up around the new WLA-1 Hybrid Curvature Array along with the DP-F series of multichannel amplifiers. Due to the sandbox-like nature of the space, the room can easily be re-arranged to focus on future releases such as the WLA-28A active line array.
The training programme is directed by Application & Solution Manager Alex Lane: ‘The Experience Centre gives us the space to make our products “real”, and for people to see them in situ. We all attend the trade shows and read the websites, blogs etc, but it is not until you physically experience these larger systems that it all makes sense.
‘In a world that is becoming more and more digital, it is important to pay respects to the tangible, which is exactly what Wharfedale Pro and Kinson sa aims to do with this new venture.’
More: www.wharfedalepro.com
