Swiss distributor MGM Audio has opened a new Dolby Atmos Music demo facility at its premises in Glattbrugg, near Zurich airport, to showcase the suitability of PMC monitors for this immersive audio format.

The new 7.1.4 demo room is equipped with monitors from PMC’s recently launched compact close/midfield series for audio professionals working in stereo and large-scale immersive formats. The system includes three PMC8-2 monitors for the LCR, two PMC8-2 Subs for LFE and eight PMC6 for surrounds and ceiling. Other equipment includes Avid Pro Tools Studio running on an Apple Studio, an SSL A16.D16 Dante Converter and an SPL MC16 Analogue Monitoring Controller.

‘We have invested in this new facility because we want to be ahead of the game, and because we have the knowledge to provide advice to our customers on all matters related to immersive audio,’ says MGM Audio Studio Division Manager, Roger Scherrer. ‘We also want to show our customers that PMC is the number one choice for this task.’

The demo facility was designed in-house, calling on Scherrer’s ten years of expertise in Dolby Atmos installations in commercial cinema. Its ill primarily use will be customer demos, but it will also provide a base for future training sessions.

‘Mixing music in the Dolby Atmos format is still relatively new and some customers need convincing, but as soon as we show them what can be achieved, they are blown away,’ Scherrer says. ‘When we switch back to stereo and hear what they are missing, they can’t get back to immersive fast enough.’

MGM Audio is already responsible for distribution of PMC’s entire range of loudspeakers, and also represents Solid State Logic, Audio-Technica, sE Electronics, Dangerous Music, Primacoustic, Midas and Lab.gruppen. The company has been handling PMC products for more than 20 years, and represents the brand across all three of manufacturer’s key markets . Alongside the new PMC6, PMC6-2, PMC8-2 and PMC8-2 Subs, MGM Audio is also stocking the versatile CI series of slimline monitors that are quickly becoming a standard for new and upgraded Atmos music mixing facilities.

‘We love PMC products and the new active series for the professional market is stunning,’ Scherrer says. ‘Everyone who has had the chance to give them a try or listen to them in our showroom has either bought a pair or is trying to make it possible to buy them. It is clear to us that the new PMC monitors deliver the right level of quality to become the de facto standard monitors for almost everything – be it mixing, mastering or anything else. Atmos Music gives us a great opportunity to showcase the brand and we are very excited to be able to do so in our demo room.’