Waves Audio has joined Grass Valley in the GV Media Alliance, a group of media organisations dedicated to providing fully tested, integrated solutions to enable the industry to create innovative, high-performing media workflows running on-prem and in the cloud.
As a GV Media Alliance member, Waves Cloud MX connects with Grass Valley’s Agile Media Processing Platform (AMPP) to provide audio mixing and processing for cloud-based high-quality live broadcast production. This new compatibility allows broadcasters and media organizations to easily integrate the advanced audio processing and mixing capabilities of Waves Cloud MX with AMPP by connecting both platforms in an NDI-based cloud environment.
‘The proven interoperability of the Waves Cloud MX Audio Mixer with Grass Valley AMPP enables advanced audio processing for top-quality live broadcast productions,’ says Waves MD and EVP of Sales, Mick Olesh. ‘The features provided through the cloud integration of both platforms offer unprecedented creative capabilities and production options for broadcast and media professionals.’
‘As content creators shift to agile media production and distribution, we recognise the need to combine their existing workflows with the latest in ground-breaking technology,’ says Grass Valley Director of Strategic Marketing, Chris Merrill. ‘Opening the AMPP platform to Waves Audio and other industry leaders gives our customers freedom to choose their preferred toolset while relieving them of the burden of integrating the system. Waves Cloud MX brings new capability to AMPP-based workflows for easy patching and routing of NDI audio streams that scale to any number of audio mixers.’
Waves Cloud MX is offered with a range of audio processing plug-ins, enabling broadcast engineers to integrate studio-quality audio processing directly into cloud production workflows. Cloud MX remote operator control options include support for multiple touchscreens, plus tactile mixing with the Waves FIT Controller.
