Genelec has added Stockholm and Helsinki locations to its global network of Experience Centres, providing customers with expert advice on loudspeaker solutions and a listening environment in which to evaluate them, from stereo to immersive. The company has long and close connections with both cities, and has developed local teams over many years.
Hosted by Erik Skanderbeck and Patrick Lundin from Genelec’s Swedish team, the Stockholm Experience Centre is near the city’s centre on the former site of the legendary Park Studios complex. Skanderbeck and Lundin oversaw the upgrading of the infrastructure and the modernisation of the IT/AV technology throughout, plus the installation of energy-saving Smart building technology to deliver sustainability and flexibility in planning.
The centre is divided into five zones, including the flagship 7.1.4 immersive Boman Room, the Saltgruvan and Berg Rooms stereo environments, the large Live Room, and the Lobby Area for A/V system demonstrations. The rooms are equipped throughout with a wide selection of Genelec smart active loudspeakers and subwoofers, all optimised using GLM calibration software. Additionally, the Lobby Area features a selection of Genelec Smart IP and 4000 series installation loudspeakers. A variety of sound sources, from DAWs to streaming devices and music servers, allows customers to audition the systems in the most appropriate and convenient way.
Overseen by Genelec’s Anders Nyman, the Helsinki Experience Centre is centrally located in the 19th century building that also hosts Genelec’s Helsinki offices and Artist Room. The Helsinki facility offers two critical listening spaces – one with a 7.1.4 immersive system based around The Ones three-way coaxial studio loudspeakers, and the other featuring a wide selection of stereo solutions, up to and including the 1234A main studio models.
As in Stockholm, the Helsinki loudspeaker systems are all calibrated with GLM software, and a variety of sound sources allows visitors to listen to a choice of commercial content or their own individual projects.
‘These Nordic Experience Centres offer customers the perfect opportunity to audition our loudspeaker systems in a controlled, high-quality listening environment, and get expert personal advice in a relaxed and peaceful atmosphere,’ says Genelec’s Nordic Sales Director, Mikko Tuomi. ‘We’ve seen a rapid increase in customers wanting to experience immersive audio and learn more about the opportunities it presents, so these facilities complement our dealer’s efforts, bringing us even closer to our local customers through education and the appreciation of fine audio performance.’
The new Nordic locations join existing Genelec Experience Centres in Europe, America and Asia – all of which share the same mission of helping customers to understand and experience the finest in sound reproduction.
