German event technology company Adam Hall has established Adam Hall Integrated Systems, a new business vertical dedicated to serving the installed AVL market sector.
With its own product team headed by Gabriel Alonso Calvillo, Adam Hall Integrated Systems will offer a resource to assist AVL professionals – including consultants, integrators and end-users – to find and specify the products needed for their projects. All Adam Hall products will be presented under one roof with application experts on hand to offer advice and support at every stage of a project, from tender to system design through to training and commissioning.
‘We have been working on the development of our integrated systems portfolio for a few years now; and with the new solutions we are presenting at ISE, I am proud to claim that we can offer a comprehensive product range to cover most commercial audio applications,’ says Calvillo. ‘It therefore makes complete sense to create a proper home for our installation range with its own distinct identity that will be both more visible and accessible for our customers and the world at large.’
According to Adam Hall CEO Alexander Pietschmann, the timing is perfect for such a move. ‘From humble beginnings in 1975, we have grown to be one of the top three audio and lighting manufacturers in Europe as well as a highly successful international distributor,’ he says. ‘We have an extremely strong heritage in live event technology which was where it all started for us.
‘However, we have in fact been developing products for AVL for a number of years due to the increasingly high demand from our customers for reliable, user-friendly products in this sector. As the AVL side of the business continues to flourish, it was a natural step for us to create a dedicated department with its own staff to better serve this important market.’
Beside Calvillo leading the product team, Nik Gledic, the Global Sales Director at Adam Hall, is building up a dedicated Sales & Business Development team for the new business vertical.
‘The times at Adam Hall are super exciting and the potential is great for us,’ Gledic says. ‘We have started creating a dedicated installed sales team and are currently looking for more passionate people to join us. Our aim is to build a team of AV experts and become as successful in the installed market as we are with the other established verticals. In addition to the job opportunities, we are also expanding our partner and distribution network.’
Adam Hall’s installation portfolio offers a wide range of loudspeakers, amplifiers, mixer amps, microphones, and signal processing, as well as cabling and accessories, LED lighting and control. Adam Hall Integrated Systems brands include LDSystems, Palmer, Cameo, Gravity and Defender.
