Procom, distributor of K-array Group products in the Middle East, has opened a multi-room demo space at its headquarters in Dubai.

Located in the Dubai Investment Park, Procom has established an accessible space to give clients access to a range of K-array, KGear and KScape equipment in a set-up that reflects their real-world applications. This follows several recent high-profile projects, including Ferrari World Abu Dhabi, the City Walk in Dubai and Iris Meydan. 

‘At Procom Middle East, we believe in the power of showcasing quality products to potential customers,’ explains Wiam Boutine, Technical Manager at Procom. ‘The display area allows us to highlight the innovative and high-quality audio products that K-array offers

An expansive range of K-array familyproducts are shown in environments including a demo room, meeting room, reception area, and training centre to showcase use in applications as varied as live entertainment, corporate installation, hospitality and retail.

Upon entering the showroom, visitors can explore a choice of K-array group solutions in a dedicated display area featuring both K-array and KGear brands. Products here include K-array’s ultra-flat Vyper line array elements and 2-inch point source Tornado speakers plus a range of subwoofers, as well as KGear’s GCF wall-mounted and ceiling speakers and GA Series amplifiers.

KScape’s signature Rail product is installed in various forms across the Procom facility. Rail combines high-end lighting and aesthetics with professional-quality audio in a format suited to offices and meeting rooms as well as retail and residential spaces. Visitors can experience real-world examples of KScape Rail in action across the demo room, meeting room, reception area and training centre.

‘Our goal is to provide our customers with a real-world example of the capabilities of KScape Rail products,’ says Procom Sales Manager, Anro Schroeder. ‘By installing these products in our facilities, our customers can experience their power and clarity first-hand.’

The Procom demo room features some of K-array’s most prestigious and powerful loudspeaker series, alongside a full KGear installation range. K-array’s top-of-the-line touring system, Firenze-KH7 demonstrates the best of live performance sound from the K-array catalogue, while the Mugello-KH3 represents another powerful offering from the Concert Series. Column line array solutions on show at Procom include K-array’s Python, Kobra and Kayman, the latter of which is the loudest column loudspeaker in the collection, intended for applications where aesthetics and/or preserving sight lines are critical.

Sub-bass demonstrations are covered by the passive and active Thunder series, with monitoring for live music using the Turtle-KRM33, a low-profile wedge loudspeaker. Finally, the Anakonda series, K-array’s multi-form solution challenges perceptions of what is possible in audio installation with its flexible 2m-long body. KGear products, including GC and GW series in-ceiling and in-wall speakers and GF82 column speakers, matched with GA series amplifiers, highlight the capabilities of the KGear brand for commercial applications.

‘Having a space in the Middle East where people can experience the full family of K-array group products is something we’re really excited about,’ explains K-array Global Sales & Marketing Manager, Tom Ríby. ‘With the recent launch of many new product lines across K-array, KGear and KScape, it’s important that customers can experience these solutions first-hand.’

‘The ability for clients and distribution partners to demo a combination of products and experience a full K-array system is invaluable for helping users to feel confident with the systems. Furthermore, prospective clients can compare models, encouraging purchasing decisions from a place of knowledge,’ concludes Procom General Manager, Rami Harfouch. ‘We’re proud of what we have created and are confident that our business - and our clients’ business - will benefit considerably as a result. Everyone wins.’

A dedicated event promoting the K-array product family will be held at Procom’s headquarters in Dubai in June.