Assistive listening technology specialist Contacta Systems has named Prosound Pty as South Africa distributor to help manage and drive growing demand for products in the region.
With a near 40-year history in the supply, design and integration of A/V technology, Johannesburg-based Prosound will supply integrators, installers and venues across the country and parts of central Africa, with Contacta’s hearing loops, RF, IR and window intercom systems.
Founded in 1973 to support the live events scene, Prosound was South Africa’s first dedicated audio specialist and has supplied A/V equipment to the country’s largest events, including Nelson Mandela’s homecoming and the 2010 World Cup. The company now focuses solely on the installation of high-quality audio, A/V, lighting and staging systems. The distribution arm, ApexPro, will stock Contacta products and support sales to the channel throughout the region.
‘Assistive listening technology is a new market for us, and it was important that we enter into it with a quality brand in terms of both product and support,’ says Prosound Technical Director, Mark Malherbe. ‘Interest in assistive listening systems in this region is growing and this relationship gives us a real opportunity to spearhead accessibility for people with hearing loss.’
Contacta has a 52-year history in the assistive hearing sector. The Kent-based company designs, manufactures, supplies and installs a range of high-quality British-made products worldwide.
‘The history and experience Mark and his team have behind them, make Prosound Pty the perfect choice for us,’ says Contacta Head of Business Development, Ran Meyrav. ‘As companies, we are both focused on the experience for the end-user and ensuring that installations give them the very best listening experience.
‘Through ApexPro, we are hoping to gain ideal access into this market. We know the demand is there and will now be able to reach out to it. It will be hugely beneficial to have a distributor on the ground and we look forward to a successful relationship.’
