Martin Audio has appointod Atempo as its new Turkey distributor.

Established in 1985 from a base in Ankara, with offices in Antalya and Istanbul, Atempo today has more than 145 personnel and provides full technology packages across all market segments. The addition of Martin Audio to its distribution portfolio is a significant step, according to co-owner and CEO, Volkan Konuralp. Atempo’s priority will be to reinstate the brand’s profile in both the touring and installation markets.

‘While Martin Audio has good brand recognition, in Turkey it has largely been based on an image of the past. We aim to highlight the company’s forward-thinking brand values and portfolio to grow its market share,’ Konuralp says. ‘We have recognised the constant improvement of the brand and development of the Martin Audio portfolio since the company’s acquisition by Focusrite and we believed the products would fit perfectly with our current portfolio and customers.’

Atempo initiated talks with the British manufacturer in late November, proposing a partnership deal for Turkey, which took effect at the beginning of January.

‘Atempo is a well-established, family-run organisation serving a broad range of vertical markets,’ says Martin Audio’s International Sales Director, Brad Watson. ‘The business has close to 40 years’ of experience in the pro and commercial audio markets in Turkey and its affiliated regions.’

Atempo is eager to begin marketing the brand, which is expected to be through a programme of roadshows and social streams. At the same time, Martin Audio will become part of in-house and ongoing freelance training programmes. ‘Strong and long-lasting partnerships are built on honesty and open communication, and this is exactly what we have felt and seen in the Martin Audio family,’ says Konuralp. ‘We are greatly looking forward to the journey ahead.’

‘There is no better partner for us, and we are proud to have Atempo on board as part of the #MartinAudioFamily,’ Watson adds.