Augspurger Monitors has appointed Ding Dong Audio as its official distributor in China in a partnership that is intended to meet a growing demand for large, high-end loudspeaker systems among music professionals.

Founded in 2008 and based in Shenyang, Ding Dong Audio is among China’s largest pro audio distributors. With exclusive distribution rights for more than 30 international brands and 16 years of experience in the industry, the company operates a 2,000sq-m warehouse facility, and offers a portfolio of services that includes planning, design, installation and post-sales support for premier recording facilities and private clients.

This new partnership aligns with Ding Dong Audio’s mission to serve the market for large loudspeaker systems, with Augspurger’s reputation for exceptional sound quality and accuracy making it a goood match for the China’s thriving music and professional recording scene, particularly in the electronic and hip-hop music genres.

Ding Dong Audio’s distribution strategy for Augspurger speakers will encompass targeted promotions via social media and key platforms including TikTok and WeChat, and engaging collaborations with key influencers in the recording industry, bolstering the Augspurger brand within the electronic music domain, and broadening its reach across various musical genres.

‘We are thrilled to represent Augspurger Monitors in China,’ says Ding Dong Audio CEO, Dong Ding. ‘Our aim is to forge a lasting, synergistic relationship with the brand, elevating its presence and market share in China. Our combined efforts will focus not only on boosting speaker sales, but also on promoting the brand’s cutting-edge audio technology.’

‘Ding Dong Audio is not just a distributor for us, but a valuable partner, with a shared vision and commitment to excellence, marking the beginning of a new chapter for Augspurger in Asia,’ says Augspurger Monitors President, Dave Malekpour. ‘We look forward to seeing our speaker systems become an integral part of the music creation process in this vibrant market.’

Augspurger is part of the PAD Group of companies that also includes Professional Audio Design Inc, Malekpour Design Partners, Studio Float, Jocavi USA, TAD Laboratories & Sontronics.