China’s CCTV is to conduct a 3D TV trial broadcast.
Scheduled for 1 January 2012, the test will ensure the channel’s operational launch in time for the Chinese New Year holiday.
Ince on air, the new channel will carry 3D animation, sports, documentary, drama, entertainment and live broadcast of major events from 10:30am to midnight. This will be delivered three times a day in free four-and-a-half-hour packages, according to the State Administration of Radio, Film and Television (SARFT). Six TV stations will responsible for content creation. ‘All stations are investing heavily to prepare 3D programmes now,’ says Vice-Director of CCTV’s Project Management Department, Mei Jianping.
To date, Jiangsu TV has recorded more than 30 3D programmes, eight of which have been submitted to CCTV.
According to China’s electrical retailers, more than 35 per cent of TV sales are presentl 3D capable sets whose cost has falled 33 per cent since 2010. A survey by the China 3D Industry Academy – conducted in six cities including Beijing, Shanghai and Shenzhen – shows that more than 45 per cent of Chinese consumers have expressed interest in 3D programmes, with 35 per cent ready to buy a 3D TV set. The survey identified sports, culture, entertainment and technology programmes as being of greatest interest.
