Italian amplifier specialist Powersoft has appointed Sisme to handle its domestic distribution.

Sisme has been importing and distributing musical instruments, sound equipment and hi-fi to the Italian market since 1967, and presently counts L-Acoustics, Shure and HK Audio among its lines. ‘Despite the substantial changes the modern retail business incurred in recent years, our company continued to evolve thanks to our competence and reliability.’ says Claudio Bugari, Chief Executive of Sisme. ‘Our dynamic vision of the market convinced us to make our presence heard in the segment of professional audio products. That’s the reason why we decided to complete the range of our amplification product portfolio with a quality brand such as Powersoft.’

Constant innovation, customer-centricity and high-quality are strengths shared by the two companies. The new distribution agreement aims to increase the presence of ‘green soul’ Powersoft amplifiers in the Italian market. With this in mind, Sisme will offer customers its expertise in equipment selection, in a professional environment where ‘the sheer number of possibilities offered by a multitude of products and configurations can lead to inadequate and unnecessarily expensive choices’.

‘It’s a pleasure to announce our partnership with Sisme,’ says Luca Giorgi, Powersoft Pro Audio BU Manager. ‘We think we have found the right partner for the Italian market. Sisme has a great distribution network well rooted in the Italian territory. Their payoff summarises the spirit of our partnership – a quality company that distributes quality.’

More: http://audio.sisme.com
More: www.powersoft.it