Loudspeaker specialist Alcons Audio has opened offices in India, providing local support from Mumbai and Bangalore – with plans to include other cities in the near future.
‘Alcons is installing systems around the world and it was high time we entered an important market like India,’ says Alcons co-founder and MD, Tom Back. ‘Having successfully established our American presence, India is the next step. It is an important growth market – like Brazil, China, US and Europe – and since we didn’t have a distribution presence here, we have set up a direct office.’
‘A quality brand like Alcons requires direct factory support so that we can give reliable and sustainable technical advice and customer support,’ adds Alcons Audio India MD, John-Paul Douma. ‘It is a commitment to our brand and to India, saying: we’re here and we’re here to stay.’
The initial team at Alcons India includes Sales Manager Dhaval Mastakar and Technical Support Manager, Amesh Sharma, with Akshata Sirsikar, who has a background in the Indian music industry, as Head of Marketing.
Alcons first foray into the Indian market came through the 2011 Palm Expo, allowing the company to distinguish itself as a new brand with a ‘differently unique’ approach. Now, Alcons Audio has officially established Alcons Audio India Pvt Ltd.
Alcons will be pitching its ‘Evolutionary Audio Solutions’ in India primarily to the touring systems, installed sound and cinema market segments. At the same time, the company will be promoting its range of line arrays for touring systems – including the newly announced LR24 mid-size line-array, for large concerts and events requiring professional sound systems. Alcons also supplies clubs, bars, hotels and places of worship, where musical ambiance is important.
‘Apart from being a growth market, India has a rich cinema tradition and we have the optimal products for this,’ says Back. ‘Developments like 3D and Digital cinema have enhanced the cinematic experience and Alcons’ Cinemarray cinema systems generate a sound quality equally superior, ‘ he added. ‘Together they create a whole new level of cinematic experience.’
Alcons Audio India can be called on +91 80 4261 6333.
Contact: info@alconsaudio
More: www.alconsaudio.com
