Cadac has announced the appointment of leading regional pro audio distributor Decomac as its representative in Brazil, following the brand’s debut at ExpoMusic Brazil in Sao Paulo.
The agreement was finalised prior to the exposition, where Cadac’s new CDC Eight digital console won extensive interest from the region’s rental and sound production companies, and leading sound engineers on the Decomac stand. ‘Decomac attracted our attention due to its strong market position and great product portfolio that only lacked a leading console brand,’ says Cadac International Sales Manager, Ben Millson.
‘Decomac also works very closely with Macaio, our distributor in Argentina and Chile, which enables us to cover the three main South American markets exceptionally well, providing highly integrated product support and customer service.’
Decomac used ExpoMusic Brazil to showcase Cadac’s range of digital and analogue consoles – the CDC Eight, CDC Four, S-Type and Live1. ‘We had multiple hire and production companies on the stand who were all very impressed with the consoles. We also had the country’s top sound engineers come onto the stand repeatedly, who were all especially taken with the CDC Eight,’ Millson reposrts.
Cadac is in good company, within a line-up that includes d&b audiotechnik, DAS Audio, Lab.gruppen, Lake and Jands. The company covers multiple market sectors, from the pro audio retail channel to the top end of the sound touring and installation markets. Their sales network is among the best and most experienced in Brazil; with most reps having a good background as live sound engineers with some of Brazil’s greatest artists.
‘Cadac’s reputation is legendary, in terms of its signature sound quality and its worldwide domination of the theatre sound market,’ commented Decomac directors, Guillermo Distefano and Omar Diaz Blasco. ‘But the new console range goes far beyond that, and the reaction of all of the country’s leading sound engineers and sound companies, who all came onto our stand to see the desks, is testament to what Cadac has achieved in offering something truly remarkable. The CDC Eight was definitely the star attraction of the show. All indicators point to a highly successful future for the company in our markets.’
More: cadac-sound.com
More: www.decomacbrasil.com
