Hosa Technology has appointed Asia Pacific Music Marketing (APMM) to handle its activities in the Asia-Pacific region. APMM began representing Hosa Technology in June 2012 in East and Southeast Asia (except Japan) and has now expanded itsreach to include Australia and Oceania.

‘Hosa Technology had been looking for a performance-proven partner for this all-important territory to provide the reach and knowledge required to service our extensive product lines,’ says Jonathan Pusey, Hosa Technology VP of Sales & Marketing. ‘APMM delivered the goods in a big way. Expanding APMM’s territory means Hosa Technology now has the capability to successfully penetrate these vitally important markets, now including Australia and Oceania.’

With offices in Hong Kong, Australia, and the US, Asia Pacific Music Marketing is an international manufacturers’ representative firm, specialising in the music products industry. APMM represents manufacturers of musical instruments, professional audio, music software, sound recording, broadcast, and music technology products.

‘Roy [Adams, co-director of APMM] and I are delighted to be working with Hosa Technology,’ says Michael Adams, APMM’s US-based company Director. ‘This is a brand that has been on our radar for many years and we are eager to help Hosa fulfill its potential throughout the Asia-Pacific region. We believe that Hosa and their related products (Beatport co-branded products, CAIG, Goby Labs, Mogan Microphones, and Zaolla Silverline) will become an integral part of our business and also the distributors that we align with this brand. We are extremely pleased to be expanding our relationship with Hosa.’