Building the profile of its Live console, Solid State Logic has appointed Alfa Audio as the desk’s official dealer in Denmark while Arva Trading will oversee distribution in Sweden.

‘With equipment portfolios that complement SSL’s Live console combined with a wealth of experience in the live market, both Alfa Audio and Arva Trading are ideally suited to partner SSL in this venture,’ says SSL Area Sales Manager, Tim Harrison. ‘The highly innovative new Live console has rightly generated high expectations from our prospective clients to deliver a sales support structure of the highest standard at the local level. This is accomplished through Alfa Audio and Arva Trading.’

‘We have already had several opportunities for hands-on experience of the SSL Live,’ says Alfa Audio’s Product Manager for SSL Live, Morten Laulund Uldbæk. ‘The layout, feature set and audio quality of the console are all perfect. The features of the SSL Live, combined with the natural expectation of the very high audio quality for which Solid State Logic is known, has attracted the attention of several key players in the Danish pro audio market. We look forward to presenting the console to our customer base.’

‘Arva Trading and SSL have longstanding and prosperous business relations for distribution of SSL’s analogue recording and digital broadcast consoles, and we are very pleased to have the new SSL Live added to the roster,’ says Olof Arvidsson, MD of Arva Trading. ‘As Arva is the leading provider of high-end live sound equipment in Sweden – with brands such as d&b audiotechnik, DPA Microphones and Sony Digital Wireless Systems – the SSL Live console fits perfectly into our product range. We are positive it will have a great impact on the professional live market in Swede and look forward to working with SSL Live, knowing that SSL is a reliable manufacturer of world-leading mixing consoles.’