The Audio Products Group (APG) has assumed exclusive distribution of Lab.gruppen and Lake in Australia and New Zealand. The agreement takes effect on 1 February 2014, when APG will take over from the current distribution partner, Hills SVL.

This appointment consolidates TC Group’s relationship with the Australian distribution company, which has enjoyed success with Tannoy since taking on the loudspeaker brand in 2010. APG will now also handle amplification and processing technology from Lab.gruppen and Lake.

‘This appointment will consolidate a strong partnership that I am sure will have a very positive effect on the growth of Lab.gruppen and Lake in Australia and New Zealand, as well as giving APG the opportunity to offer optimised systems solutions to market, solutions that feature a combination of these complementary technologies,’ says TC Group CEO of Install & Tour, Andrzej Sosna.

‘Our recent decision to restructure APG and focus on the commercial installation and pro audio markets sees us ideally positioned to take on the distribution and support of Lab.gruppen and Lake in our region,’ adds APG MD, Ken Dwyer.

‘We have been impressed by the team at APG since they took on distribution of Tannoy Professional in 2010,’ says Miguel Hadelich, TC Group VP of Sales for Install & Tour. ‘The relaunch of one of our industry’s most iconic brands has seen strong sales growth, and the development of a warm and co-operative relationship between our companies. I am confident that APG has the skills and resources to support the Lab.gruppen and Lake brands in a way that reflects the technical excellence and heritage that is invested into every product.’

In announcing this new partnership, Hadelich acknowledged the role played by Hills SVL in recent years: ‘We thank the staff and management of Hills SVL for their support of Lab.gruppen and Lake in the past, and extend our best wishes for the future.’