British loudspeaker technology company Flare Audio Limited has appointed UK pro audio supplier Orbital Sound as its exclusive distributor for the UK and Ireland markets.

‘Our two companies have complementary backgrounds – live touring, entertainment installations, studios and events – making for an extremely powerful combination,’ says Flare Audio MD, Kristin Hanson. ‘At Flare Audio, we are introducing what is essentially a new approach to sound reinforcement, making the choice of our first major distributor absolutely key. We were looking for a company that would embrace new ideas and relish the prospect of bringing real innovation to the marketplace, while always putting the customer first. Orbital Sound has an outstanding reputation on all counts, and represents the ideal match for us.’

Orbital Sound will be focusing on introducing Flare Audio’s innovative product range to a broad audience in coming months.

‘Flare Audio’s innovative R&D approach has created a range that delivers high-definition audio with exceptional vocal clarity,’ says Orbital Sales Director, Tom Byrne. ‘This is combined with an extremely accurate sonic footprint that is present in every Flare Audio design – from the studio monitors to large-scale stadium line arrays. This unique blend is something that excites us from a distribution perspective.

‘We will be working initially on establishing a network of nationwide partner dealers that match our standards for sales, installation, service and support excellence. We have a broad canvas to work on – with products that deliver outstanding performance whatever the application, across the live entertainment market, commercial venues, A/V, houses of worship, studios, festivals and touring. We will also be putting in place the very best of training and application support, combined with building market awareness. Our two companies have very similar mindsets and a dedication to technical excellence – we are looking forward to a successful partnership.’