Digigram’s VX222e series of soundcards are being incorporated into Jelli’s RadioSpot ‘programmatic advertising platform’ to provide broadcast-quality audio critical to the playout of commercial content.

Jelli’s patented RadioSpot technology reckons to increase efficiency, accountability, and transparency for broadcast radio advertising by instantly serving ads on radio stations across a country, ‘leading to fewer errors, lower costs, better insights, and higher revenue and cashflow’. RadioSpot is integrated with advanced buying and planning tools and supports all major third-party broadcast traffic systems.

‘As the industry makes the leap from decades-old processes to the more sophisticated, intelligent, and efficient model enabled by RadioSpot, it’s important for radio broadcasters to have confidence in the technology that underpins our programmatic advertising platform,’ says Jelli Chief Technology Officer, Jateen Parekh.

Digigram’s VX222e stereo soundcard offers balanced analogue inputs and outputs with 24-bit converters, as well as digital input/output in AES/EBU or SPDIF formats. Other features include two general-purpose inputs and two general-purpose outputs. Support for leading PC audio drivers allows integration into solutions created by Digigram partners such as Jelli.

‘Jelli’s solutions leverage our technology in a smart and creative new way,’ says Digigram Head of Technical Support, Stéphane Bert. ‘RadioSpot offers radio stations and media outlets a very appealing alternative for buying and running ad spots, and we’re confident that our VX222e soundcard will contribute to the quality and ongoing success of this smart platform.’

Today, Jelli’s programmatic ad platform is deployed at more than 400 radio stations in 185 US cities, reaching 60m people weekly and serving more than 4bn ad impressions annually.