Audio Distribution Group and Filling Distribution have announced a strategic partnership over a Pan-European distribution platform.

Based in France, Filling Distribution is one of Europe’s premium distributors of effects pedals and guitar-related products, including pedal brands such as Earthquaker Devices, Providence and Maxon. Based in Denmark and founded in 2015 by a team of established MI and pro audio professionals, the Audio Distribution Group is a Pan-European distributor of brands, including Aston Microphones and Dynaudio Pro Studio Monitors. Combining both company’s current portfolios, market strategies, industry know-how and experience in all key European territories, is expected to offer opportunities for both organisations across the continent.

Audio Distribution Group and Filling Distribution will seek to initially align their combined product offering across Europe, with each company selling the other’s brands and products on their behalf, in designated territories. The aim of this strategy is to enable both companies to strengthen considerably, in line with a joint desire to develop a true Pan-European single market approach, while at the same time growing and reinforcing important specialist local market expertise.

‘In early 2015, when Nicolas and I started to think about the strategy that we wanted to set up in order to better develop our operations in Europe, we never imagined being able to establish such an effective, experienced and immediately efficient alliance with Bruce and Steve at ADG,’ says Filling Distribution founder, Julien Carlier. ‘Our joint strengths are now fully optimised on every level and the timing is perfect, so 2016 promises to be huge.’

‘Having known the founders Julien and Nicolas for quite some time, I am very confident that this new enterprise will prove to be a great asset to both companies and our brand partners, in terms of market reach and agility,’ adds ADG CEO, Steve Russell.