Nugen Audio has named Beijing Pacific Budee Technology Development Company as exclusive distributor of its full line of metering, analysis and loudness tools throughout greater China.

Founded by Mao Yanjun in 2002 and now one of China’s fastest-growing pro audio companies, Budee distributes audio and A/V systems and solutions, employing more than 100 people in two branch offices and five provincial sites in Mainland China.

With significant market share throughout Europe and an expanding presence in the Americas, Nugen Audio is now seeking to invest in the rapidly evolving Chinese broadcast marketplace: ‘For more than ten years, Budee has served the media industry in China by representing the top brands in audio production, post-production, and broadcast technologies. The company is renowned for its commitment to high-quality customer support, its reputation as a world-class technology provider, and its deep understanding of the complex dynamics driving the Chinese broadcasting landscape,’ says Nugen Audio founder and Creative Director, Jon Schorah. ‘As Chinese broadcasters place growing emphasis on audio quality and loudness solutions, Budee is the ideal partner to build our market presence in this exciting and dynamic region.’

‘Nugen Audio’s solutions are well-known for helping customers deliver high-quality, compliant audio while saving time, reducing costs, and preserving the creative process,’ says Cheng Zhongjun, company VP and head of Budee’s Technical Division. ‘We are confident that the Nugen Audio brand will be well received by Chinese broadcasters and studio customers.’